100 Great PR Ideas

PR, or public relations, has been variously de? ned. In fact, though, PR is about creating good relationships with the organization’s publics. Those publics include customers, suppliers, government departments, pressure groups such as Greenpeace or Friends of the Earth, other businesses who are our neighbors, or indeed anybody who is, or might be, affected by what we do.This book covers ideas to inspire anyone to develop better PR and promotion campaigns. The book includes the best PR ideas, from the best companies; Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas and Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience.