Introduction to Business, 4 edition

This new edition focuses on the managerial perspective of running a business so that you are constantly put in the position of experiencing the dilemmas and tradeoffs involved with decision making. The first chapter provides a brief overview of business planning for all functions of a business. This overview serves as an outline for the text. In each chapter, the key concepts are applied to a business so that you will recognize how the concepts are used to make business decisions.

Each part of the text represents a key component of the business plan. Part I explains the key functions of a business, the ethical and social responsibilities of a business, and its exposure to the economic and global environment. Part II describes how the business determines its form of organization and its business plan. Parts III and IV focus on the management of a business, while Part V focuses on marketing, and Part VI explains the financial management of the business.