Record Label Marketing, Second Edition

Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

* Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour

* Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities

* Gives vital information on label publicity, advertising, retail distribution and marketing research.