Book Statistics
1
Views
0
Comments
0
Rating
Conferences and Conventions
Description
The book is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:
* Market segmentation and web marketing
* Conference and event budgeting
* Technology and communications, from video conferencing to web casting and pod casting
* Corporate social responsibility and sustainable and green events.
Reader's Comments (0)
Login to CommentNo Comments Yet
Be the first to share your thoughts about this book!