Book Statistics
Fundamentals of Strategy
Description
Fundamentals of Strategy has ten chapters, with the emphasis on what Exploring Corporate Strategy terms the ‘strategic position’ and ‘strategic choices’. Under ‘strategic position’, Fundamentals introduces environmental analysis, strategic capability, strategic purpose and culture and strategy. Under ‘strategic choices’, the book addresses business-level strategy, corporate-level strategy, international strategy and strategy methods and evaluation. The final tenth chapter, Strategy in Action, raises implementation issues such as organisational structure, management processes and strategic change. Wider and more extensive treatments of other issues, such as the practice and resourcing of strategy, deeper analysis through ‘key debates’, ‘strategy lenses’ and ‘commentaries’, and many more cases can all be found in Exploring Corporate Strategy.
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