Empowering Green Initiatives with IT

More than ever before, Green initiatives are becoming mainstream topics that are of strategic value for an organization and its customers. For this reason, it is crucial that Green initiatives are strategized in a way that creates bene? ts across the board. There are governmental, organizational, consumer focused, and ethical drivers that are fueling the Green initiative movement, and these drivers should be strategically evaluated to determine placement in assisting with achieving strategic organizational goals that bene? t an organization ’s pro? tability, competitiveness, and consumer satisfaction rating. A must-read for anyone concerned about the environment, the business world, and how the two interact, this timely book explores issues every informed CIO, CTO, IT manager, and consultant will be considering sooner rather than later.