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Mastering Search Analytics
Description
Key features:
* Get in-depth coverage of a vital topic that isn't covered in detail elsewhere
* Manipulate and correlate different data sets to provide accountable and actionable analytics
* Learn the difference between macro, micro, value, and action metrics
* Use site audit results to further optimize a page, site section, or the entire site
* Provide metrics to help sell the value of search to executives in your company
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