Marketing Research Kit For Dummies

Your hands-on guide to getting and putting marketing data to work

When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

• Make better business decisions — get the lowdown on marketing research and learn what it can do for you to start making better business decisions today

• Survey your way to success — find out how different types of surveys can (and can't) work for you and get do's and don'ts for the best ways to conduct them

• It's a method (not madness!) — discover how secondary data (like online sources and sites with links to multiple sources) can be used in your marketing research

• Analyze this — get the tools and information you need to collect, analyze, and report your data