Go To Market Strategy

In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:

·Which markets offer the best opportunities for profitable growth?

·What do my target customers need? How can I do a lot more business with them?

·What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

·Do I have the right product or solution? How can I create broader customer interest in my offerings?

·Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

New thinking from the author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market.