E-Business and E-Commerce Management fourth edition

Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.

In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:

• A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.

• The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.

• Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.

• Real-life interviews with professionals who describe their e-business strategies.