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The Business of Tourism Management
Description
KEY FEATURES
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An internationally and business-focused textbook that meets the needs of tourism management students around the world.
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Many original case studies and examples encourage and enable students to apply theory to real-world scenarios.
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Extensive coverage of electronic commerce, reflecting the fast-paced development and realities of the industry.
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Learning Outcomes, case studies, guided questions, discussion points and ideas for further research help students structure their progress.
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