Facebook Marketing For Dummies

Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!

• Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customers

• Above the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in Facebook

• Go guerilla — tap into Facebook’s efficient network of connections to expand your customer base

• Get connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularity

• The next level — host a contest, develop an application, or use Facebook as a giant focus group with Facebook survey applications

Open the book and find:

• Fascinating facts about the changing Facebook demographics

• How to use the site to promote your business

• Facebook business etiquette tips

• Characteristics of a successful Page for your business

• Ten great Facebook business blogs

• How to host a Facebook event

• Tips for optimizing your Facebook ad campaign

• Reasons why your company needs a Facebook presence