Attentionism

The way consumers perceive and process ads has changed, which requires you to evolve as a marketer. The quality of attention that can be acquired from them should be given more importance than the quantity that can be collected. If there is one piece of advice that this e-book wants to give you, it is that capturing authentic consumer attention starts with YOU.

To receive authentic attention from the consumers, your attention as a marketer must first be directed to the issues you have to confront. This e-book asserts four fundamental propositions, namely:

> Attention is a reward

> More touchpoints, more attention

> Less clutter, greater impact

> Connection beats impression