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Do-It-Yourself Advertising and Promotion
Description
The book works equally well as a blueprint for the do-it-yourselfer, amateur or professional, or as a checklist for managers and supervisors. It is not a complete course in advertising. Each chapter covers a specific type of activity or project and is complete in itself. It focuses on just those things you must know and do to accomplish that specific objective—produce an ad, prepare a catalog, supervise a television commercial, and so on. Ordinary English is used as much as possible. When technical terms are introduced, they are defined immediately, in context. Like every other profession, advertising has its own language, and certain “ordinary” words can prove confusing to the uninitiated.
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