Green Growth, Green Profit

Sustainability is more than just a buzzword – it's shaking up the business world as did the Industrial Revolution centuries before. Just like all revolutions, the green revolution will crush companies and wipe out industries that miss or ignore the signals. Those that fail to offer transformative products and services will miss valuable opportunities for new growth and jeopardize their business.

The book "Green Growth, Green Profit – How Green Transformation Boosts Business" brings together the profound knowledge and broad practical experience of experts from Roland Berger Strategy Consultants, a global strategy consultancy with unprecedented green technology know-how.

It looks at the megatrends driving this revolutionary transformation of the business world and examines how population increase, demographic change, climate change and urbanization are accelerating this shift. It examines the business models in the most important green business segments and regions, and explains how these are likely to develop over the next decade.