Hard Goals

In this book, Mark Murphy explains how success, and the satisfaction it brings, comes from knowing how to set goals that are:

• Heartfelt—have an emotional attachment, “scratch an existential itch.”

• Animated—motivated by a vision, that movie that plays over and over in your mind.

• Required—imbued with such a sense of urgency that you have no other choice but to start acting on them right here, right now.

• Difficult—the greatest achievements come from the toughest challenges— but they also leave you feeling stronger, smarter, and more fulfilled.

People set goals all the time, but the majority end up unfulfilled or abandoned. With all the challenges facing us today, we could use a little more achievement. Hard Goals can help us get there by offering the hard science and practical techniques to conquer procrastination and unlock your brain’s potential for realizing your goals.