Effective Customer Care

This book is the perfect catalyst to creating the excellent customer service that will interest and satisfy your customers, prompt orders, develop loyalty and cement customer relationships... and thus increase profits.

Understanding your customers is essential if you would you like to deliver remarkable results and get repeat orders and referrals. This book is for any manager who cares about customer care, wants to offer excellent customer service, and also wants to create a productive happy working environment both for themselves and their team.

Effective Customer Care starts at the research phase, showing you how to understand what the customer wants, not what you think they want. It gives vital tips on how to stop losing business and gain market share, how to motivate team members to offer a value added service to customers, how to improve the level of service offered, how to get a better level of service from internal customers and build long term relationships with customers and suppliers. It is written without jargon and includes international case studies from UK, Scandinavia, USA the Gulf and Singapore.