Book Statistics
1 Views
0 Comments
0 Rating

Global Strategic Management

Description

Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. 

Keywords

Globalisation markets competition global strategy global organisation Global strategic alliances mergers acquisitions Global marketing Global operations Global innovation global trends

Download & Read Options

Global Strategic Management.pdf

PDF

Reader's Comments (0)

Login to Comment
No Comments Yet

Be the first to share your thoughts about this book!