The Wireless Web

The Wireless Web is a practical, solution-oriented book, with just enough technology to allow an intelligent decision maker to make an informed choice. It provides an overview of the most relevant technologies in enough depth for the reader to understand the business implications of the technology

The marriage of the Web and wireless communications technology impacts virtually every business on the globe. The Wireless Web reveals how it impacts your business, and explains in clear, easy-to-understand terms what you can do­­starting today­­to help your business gain access to the growing pool of wireless Web customers.

Written for non-technical executives and managers, The Wireless Web details how to take advantage of wireless Web possibilities in a clear, straightforward manner, explaining the key concepts and technologies involved. For ease of use and reference, this introduction to "the next big thing" in the world of eCommerce is divided into three sections:

• Part I ­ Ether Business­­Provides an overview of the wireless industry from a non-technological, business perspective, exploring the moneymaking potential for wireless commerce

• Part II ­ Wireless Wonders­­Provides a basic overview of the technologies relevant to the Web and wireless communications, allowing ebusiness executives to communicate with IT peers and vendors

• Part III ­ Convergence­­Explores the convergence and synergy of wireless technologies and the Web­­particularly the eBusiness opportunities­­from technologic, economic, political, legal, and social perspectives