Lead with LUV

Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Customers were loyal, employees loved to work there, and it was profitable year after year—for decades.

Colleen Barrett began her career as an executive secretary, yet Southwest Airlines' founder chose her to succeed him as president. When asked why, he said, "Because she knows how to love people to success."

Lead with LUV is an extraordinary, wide-ranging conversation between Barrett and Ken Blanchard. Together, they reveal why leading with love is the most powerful way to lead, how to make it work, and how it can help you achieve unprecedented business performance.