Consumerology

Philip Graves has put together an excellent guide to understanding how to know what people will and won't do.Now you can have the benefit of years of knowledge and experience distilled into an easy-to-read and understand book.
Alongside his debunking of the market research industry, the author takes us on a fascinating romp through the psychological underpinnings of consumer behaviour.It's well written, accessible and entertaining, yet thought provoking. Consumer.ology is a rich digest of insights on consumer psychology. It should be essential reading for marketers and general managers, and carefully hidden away from anyone whose livelihood depends on market research.