Marketing in Travel and Tourism Fourth Edition

This fully revised edition includes:
Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
New material on the role of e-marketing, motivations and consumer behaviour
Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.