Book Statistics
Hospitality Retail Management
Description
Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit.
Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Forms the basis of a complete course in unit management development
Provides an overview of the range of skills needed for effective unit management
Includes extensive examples of best practice from world-wide companies and a substantial integrated case study.
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