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Corporate Strategy in Construction
Description
This book draws together the main elements of strategic management theory and considers their relevance to contemporary practice in construction. It assists students understand what corporate strategy involves and how it is possible to develop a proactive approach to the management of key organisational resources that are essential to attain objectives.
Understanding of the importance of strategic management has developed rapidly in the past decade. Recent economic events have shown that all organisations must continually reassess their approach to achieving intended objectives, especially improvement in customer focus. The construction industry is no different. Construction employers require graduates who are competent in understanding the basis of strategic management the range of techniques that will enable the organisation to identify opportunities and threats and respond to rapid change.
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