Nonprofit Internet Strategies
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Nonprofit Internet Strategies

Author: Ted Hart,James M. Greenfield,Michael Johnston

Description

Nonprofit Internet Strategies covers the five key ePhilanthropy strategies that have led many nonprofit organizations to succeed:

  • The Relationship: Integrate All Supporter Messages

  • Give Supporters a Reason to Visit You Online

  • Interact with Supporters, Don't Just Send Messages

  • Communicate Using Multiple Methods

  • Assess and Improve Performance

 

Keywords

Marketing Communications Fundraising Relationship Building Internet Strategies Multichannel Marketing Staffing ePhilanthropy Databases Online Community Building Brand Online Advocacy Reach Motivate Retain Volunteer Recruitment Acquiring Cultivating Soliciting Events Sponsorships Institutional Support ePhilanthropy

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