International Retail Marketing
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International Retail Marketing

Author: Margaret Bruce, Christopher M. Moore and Grete Birtwistle

Description

Key Features:
* A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing
* Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow
* The international contributor team offers up a far-reaching, global perspective to provide insight into the industry.

Keywords

international retailing Retail Marketing international expansion internationalisation Retail logistics markets challenges retail buying Retail store design principles e-commerce retail strategy Diversification Equity global luxury brands Quality heritage International bank retailing Retail positioning customer

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