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Food Product Development Based on Experience
Description
In the book, authors address the following key components of product development:
• Managing the product development process.
• Conducting consumer and market research.
• Making it happen.
• Estimating cost and pricing.
A case study and several short case history lessons illuminate product development from perspectives that include consumer and marketing needs,manufacturing ramifications, communication issues, food safety systems,shelf-life techniques, and distribution elements.c
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