Book Statistics
1
Views
0
Comments
0
Rating
Reality in Advertising
Description
In the book, Reeves shoots down many of his contemporaries. He shoots down myths. Yes, he talks about the unique selling proposition, which he helped make famous. The USP is remarkably important. Yet few copywriters even bother to discover their client's USP. They're not salespeople. They want a showcase for their own so-called talent and not a tool with which to sell products. Trouble with all this is, you simply can't sell without having a handle on the USP.
Reader's Comments (0)
Login to CommentNo Comments Yet
Be the first to share your thoughts about this book!