Tested Advertising Methods

Alegend in advertising for more than 60 years, John Caples stillserves as a guide to generations of creative marketing people. Nowhis classic work on how to create successful advertising has beenupdated by respected advertising consultant Fred Hahn. It retains allthe clarity, candid analysis, time-tested experience and invaluableaward-winning ideas from the original, while bringing it rightup-to-the-minute on the many new changes in the field.