Successful Marketing Strategy for High-Tech Firms

Thisextensively revised third edition of the Artech House bestseller,Successful Marketing Strategies for High-Tech Firms, reflects theruthless realities of the new high-tech marketplace where effectivemarketing strategy counts as much as the latest and greatesttechnology. The multitude of brand new material includes detailedcase studies that teach the hard-learn lessons that have enabled suchhigh-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out ofthe tech market meltdown stronger and more competitive. You learn howto develop innovative product offers that connect to actual customerneeds so your organization can create new wealth and develop newmarkets.