Mobile Marketing

Author: Cindy Krum

Description

Topics include

• Getting started fast with mobile marketing

• Understanding the international mobile marketing landscape

• Targeting and tracking the fast-changing mobile demographic

• Taking full advantage of the iPhone platform

• Leveraging mobile advertising, promotion, and location-based marketing

• Building micro-sites and mobile applications

• Performing search engine optimization for mobile sites and applications

• Building effective mobile affiliate marketing programs

• Integrating online and offline mobile marketing

• Avoiding mobile marketing spam, viruses, and privacy violations

• Previewing the future of mobile marketing

Keywords

Mobile Marketing Marketing Tracking Advertising Targeting Messaging Delivery Micro-sites Website Offline marketing Spam Viruses Payment Networks Submission Directories Stores

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Mobile Marketing

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Mobile Marketing.pdf

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Mobile Marketing

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