Building The Value Machine

Building the Value Machine shows readers how to meet these challenges describing the toold and skills that will be required, while keeping its focus firmly on the real world of practical application. Above all else it shows how a business should be led, and how it must make its most vital decisions - those to do with it key customers and those to do with its value-creating capabilities.

The book is an essential read for any CEO, managing director, sales and marketing director, or key manager looking to transform a business into a true Value Machine.Complete with examples, practical tips and advice, Building the Value Machine gives readers the essential information needed to indentify the opportunities that can then be translated into the creation of new value, which will benefit both the business and the customer.