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How to Become a Marketing Superstar
Description
Fox is a definite challenge to any professional or industry promising counsel and future success. In this case, the five-time author [including How to Become a CEO (1998)] and entrepreneur investigates the marketing of small and large companies alike, and--no surprise--finds many lacking. His basic premise is that all marketing and sales efforts must ring the cash register. In approximately 50 short chapters, he sets forth his rules (along with five "solve these challenges"), ranging from the mandate to sell inside first to characteristics of killer-competitor companies. Many of his regulations may seem simplistic, attributable to just plain common sense.
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